Shirley Car Hire Privacy Policy

Data Collection Practices

Shirley collects and processes various personal information types, including:

How We Utilize Your Data

Your personal information is used for these purposes:

• Service Provision (Contract Fulfillment):
  • We handle the processing and management of your vehicle rental bookings and contracts. This includes verifying your identity to confirm compliance with our rental criteria. We also oversee the procedures for collecting and returning vehicles, along with processing payments and managing any associated deposits and fees.
• Customer Interaction (Legitimate Interest/Contract Fulfillment):
  • We will send booking confirmations, rental updates, and essential information. We respond to inquiries and offer customer support. We notify you about any changes to our services or policies.
• Marketing Preferences and Consent Management:
  • We may send you promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out at any time.
• Service Enhancement for Customer Benefits:
  • Evaluating website interactions to refine user experience and optimize functionality. Conducting research to improve our vehicle selection and service offerings.
• Compliance with Legal Standards:
  • Adhering to legal and regulatory obligations. Safeguarding against fraud and maintaining service integrity. Addressing conflicts and upholding our terms of service.

Data Sharing Practices

Sharing Your Information

• Service Partners: We collaborate with third-party companies, including payment processors and IT support, to provide our services. They are contractually required to safeguard your data.

Your personal information is not sold to third parties.

Data Protection

We apply suitable technical and organizational measures to safeguard your personal data from unauthorized access, modification, disclosure, or loss. This involves using encryption, access controls, secure servers, and conducting regular security evaluations. It is important to recognize that no method of online transmission or electronic storage can guarantee complete security.

Data Storage Policy

Shirley retains your personal information solely for the duration necessary to achieve the intended purposes, which may include compliance with legal, accounting, or reporting obligations. The length of time we hold different types of information depends on the specific context and requirements of the processing involved.

Your Rights with Shirley

Your rights under UK data protection law are as follows:

• Access to Your Information: Obtain a copy of your personal information on file.

To exercise your rights, contact us using the details below.

Cookies and Tracking Policies

Shirley's website utilizes cookies and similar technologies to improve your browsing experience, monitor site traffic, and customize content. You can adjust your cookie preferences through your browser settings at any time. This allows you to control your online experience while visiting our site.

Policy Changes

Shirley may revise this Privacy Policy from time to time to align with our practices or legal obligations. Any updates will be displayed on this page alongside a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about how we manage your information.

Get in Touch

For inquiries regarding our Privacy Policy or data practices, contact us: